BYD shines at the 2025 Melbourne International Motor Show, leading the future of new energy with technological strength

On April 6, 2025, BYD made a splash at the 2025 Melbourne International Motor Show, Australia's largest indoor auto show after a 10-year absence. This industry event, which was restarted in 2009, kicked off with a media night. BYD won the "Best Electric Car Under 50,000 Australian Dollars" award from Drive magazine with its Seal model, injecting strong momentum into the brand's debut.

During the two-day exhibition, BYD's booth attracted more than 40,000 visitors, setting a milestone for the brand's participation in local exhibitions. BYD Australia General Manager You Yun said: "We deeply feel the strong expectations of the Australian market for BYD's innovative technologies. The Melbourne Auto Show is not only a stage for displaying cutting-edge technologies, but also an important opportunity to promote the vision of clean energy and dialogue with the public."

During the auto show, BYD presented its core technologies such as blade batteries and e-platform 3.0 with an immersive exhibition design, and allowed visitors to experience the smart cockpit and advanced driver assistance functions through an interactive experience area. BYD Australia General Manager You Yun emphasized: "Our goal is not only to sell vehicles, but also to build a technology-enabled lifestyle. From the Hiace 07EV luxury SUV to the BYD SHARK 6 plug-in hybrid pickup, BYD is responding to the dual demands of Australian consumers for environmental protection and performance with diversified products."

Currently, BYD has 46 stores in Australia, covering seven major cities. It has formed a full-scenario product matrix covering pure electric and hybrid vehicles, including Dolphin, Seal, Song PLUS DM-i, Yuan PLUS, BYD SHARK 6 and the new Sea Lion 07EV. With the continuous expansion of the product matrix and the continued hot sales of BYD SHARK 6, the brand will continue to deepen its localization strategy, with the brand mission of "using technological innovation to meet people's yearning for a better life", to help Australia accelerate towards a zero-carbon future.

YDG AUTO Enhances the BYD Seal Experience

As the BYD Seal continues to win hearts,YDG AUTO, a leading Australian automotive accessories brand, has unveiled a bespoke range of exterior upgrades tailored for this groundbreaking model. Designed to elevate style, comfort, and functionality, YDG AUTO’s offerings include:

Exterior Accessories

• Carbon Fiber Body Kits: Lightweight, aerodynamic front lips, side skirts, and rear diffusers for a sportier stance.

• Premium Paint Protection Film: Self-healing nano-coating to safeguard the Seal’s glossy exterior.

“YDG AUTO is proud to partner with BYD to deliver personalized solutions for Seal owners,”, CEO of YDG AUTO. “Our products blend Australian craftsmanship with cutting-edge design, ensuring every drive is as stylish as it is sustainable.”