DENZA Accelerates Global Expansion, Debuts Premium Electric MPV in Europe
Milan, Italy – April 7-12, 2024 — DENZA, the pioneering luxury electric vehicle brand under the BYD Group, marked its official entry into the European market with a high-profile brand launch event in Milan, Italy. Titled “Superior Technology, Driving Luxury,” the event showcased DENZA’s commitment to redefining premium electric mobility and underscored its ambition to become a key player in Europe’s evolving EV landscape.
A New Era of Electrified Luxury
Held at a prestigious venue in Milan’s design district, the event highlighted DENZA’s cutting-edge innovations, design philosophy, and sustainable vision. The star of the show was the DENZA D9, a full-electric multi-purpose vehicle (MPV) that combines avant-garde technology, spacious sophistication, and zero-emission performance. Designed to cater to discerning European consumers, the D9 features an 800V high-voltage platform for ultra-fast charging, an intelligent cockpit with seamless connectivity, and a luxurious interior crafted with sustainable materials.
“Europe represents a critical milestone in DENZA’s global strategy,” said, Global CEO of DENZA, during the launch. “With the D9, we’re not just introducing a vehicle—we’re delivering a new standard of intelligent, eco-conscious luxury tailored for families and businesses alike.”
Strategic Focus on Europe
The Milan event included immersive test drives, interactive tech demonstrations, and curated experiences for media, dealers, and VIP guests. DENZA’s European rollout aligns with the region’s accelerating shift toward electrification and stringent sustainability goals. The brand plans to establish flagship showrooms and service networks in key markets, including Italy, Germany, and France, by late 2024.
YDG AUTO Enhances the DENZA D9 Experience
As DENZA expands its footprint in Europe, partners like YDG AUTO are elevating ownership experiences through premium aftermarket solutions. Specializing in high-quality automotive accessories, YDG AUTO offers a curated range of bespoke products for the DENZA D9, including:
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Custom-fit luxury floor mats crafted from recycled materials.
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Smart roof racks with aerodynamic design for enhanced versatility.
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Advanced interior protection kits for durability and style.
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Wireless charging pads integrated with the D9’s intelligent system.
About YDG AUTO
YDG AUTO delivers innovative automotive accessories tailored for luxury EVs. Explore DENZA D9 products: www.ydgauto.com/for-denza-d9
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