On October 9, local time, BYD and its dealer partner CFAO grandly launched the first BYD new energy vehicle product in Antananarivo, the capital of Madagascar - the pure electric model Yuan PLUS (known as BYD ATTO 3 overseas). The launch event was themed "Driving into the Future" and attracted many car enthusiasts, potential customers, media and industry guests, marking BYD's further expansion in the African market.

Yao Shu, BYD's Regional Sales Director for Africa, stressed BYD's firm belief in promoting green travel and sustainable development in his speech at the event: "We believe that the future of travel will be green, smart and sustainable. Today, the debut of Yuan PLUS in Madagascar is a reflection of our commitment. It not only has excellent performance, but also significantly reduces carbon emissions, making a positive contribution to achieving our environmental goals." Yao Shu pointed out that the popularization of electric vehicles is not only a technological advancement, but also an important manifestation of corporate social responsibility. BYD will continue to innovate and is committed to providing users with an environmentally friendly and smart travel experience.

As a compact SUV that is both stylish and efficient, Yuan PLUS became the focus of the conference. A special exhibition area was set up on site, allowing guests to gain an in-depth understanding of the vehicle's functions, performance and advantages. The interactive experience area allowed participants to experience the technological charm and environmental protection concept of BYD electric vehicles in person. Sustainable materials and environmentally friendly decorations were used throughout the conference, further highlighting the brand's pursuit of environmental protection, allowing guests to enjoy a visual feast while experiencing the sustainable lifestyle advocated by BYD.

As the world pays more attention to sustainable development, BYD's entry into Madagascar will inject new vitality into the local market. BYD not only hopes to meet consumer demand through high-performance electric vehicles, but is also committed to working with local governments and all sectors of society to jointly promote sustainable transportation development. So far, BYD's new energy passenger vehicles have entered 12 countries and regions in Africa. Looking ahead, BYD will deepen its layout in the African market and work with partners to bring consumers more diversified new energy travel options.