Recently, BYD's pure electric SUV Yuan UP was officially launched in the Colombian market. The launch event invited the world-renowned performance team Blue Man Group to perform on site and presented a wonderful performance together with BYD Yuan UP. Nearly 300 guests attended the event and gave unanimous praise to BYD Yuan UP.

BYD Yuan UP press conference site

BYD Yuan UP adopts the design language of "Dragon Face Aesthetics", with simpler and softer lines, and fresh colors that make this car full of vitality. It will become the first electric car for more young people in Colombia. Equipped with BYD e-platform 3.0 and CTB battery-body integration technology, it not only improves the safety and efficiency of the entire body, but also greatly improves the space utilization rate, allowing users to enjoy the largest space in the same class. The pure electric range of this version can reach 380km (NEDC).

BYD Yuan UP

Mr. Wang Zhiwei, Colombia Market Sales Manager of BYD Americas Automotive Sales Division, said: "BYD has always insisted on using leading technology to promote the development of new energy vehicles in Colombia. BYD Yuan UP is a perfect combination of fashionable design, cutting-edge technology and environmental protection concept. It will become the ideal car for more young consumers and further help Colombia move towards a green future."

Media test drive group photo

Since 2020, BYD has cooperated with Colombian dealer Motorysa to provide new energy passenger vehicle products to local consumers and continuously expand channels. At present, BYD's new energy passenger vehicles have covered Bogota, Medellin, Cali, Pereira and other cities in Colombia, with more than 10 sales stores, becoming one of the most important new energy passenger vehicle brands in the local market.